My friend Chris is building the booth walls for me for the National Stationery Show and he sent me this photo to share the progress he made after he primed the walls. I got excited, though everyone I've shown the pic to has second guessed the color.
"Doesn't it look awfully...magenta?"
It's because I had the paint store tint the primer. Years ago, we painted my kitchen a beautiful brick red. And it took something ridiculous like TEN coats to get the kitchen red and not pink. My good friend always blamed it on the fact that we didn't get tinted primer (Home Depot was certain that we didn't need tinted primer even though every single HGTV show insisted that when painting a dark color you need to start with a tinted primer), and so this time, since I want such a deep color for the booth walls, I insisted (and I had to INSIST) that they tint the primer to help along the painting. I also bought the paint with primer in it, in hopes that that particular formulation will help coverage. Let's hope that helps cut down the number of coats.
Anyhow, in case you are wondering, the walls are hinged wood panels to make it easier to ship. And Chris is easy to work with if you ever want him to build your booth walls for you. This should also make it easy for me to transport them and use them at Unique LA if I want.