Saturday, December 29, 2007

Awesome Envelopes

This is one of the most gorgeous envelope flaps I've ever done. Printed in metallic gold on chocolate brown envelopes, the letterpress printing is so so lavish and elegant. The pictures don't quite capture how gorgeous these envelopes are. The custom Christmas card that goes with it (sorry I don't have a picture just yet) is equally as lavish, and I'll have to share Christmas card when I get back.

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Press Clippings

I'm in Hawaii at the moment, visiting family and friends, but I was looking back at all the press clippings and realized that I forgot to post a couple!

Paper Crave featured Joie Studio in its Letterpress Christmas 2007!

Then, Funky Finds helped spread the word about our ALS Day:

Thanks to the two sites for promoting Joie Studio!

Saturday, December 22, 2007

Thank You and Happy Holidays!

Thank you to everybody for such an amazing holiday season! Happy holidays, merry everything, and we wish you a great 2008!

Joie Studio will be closed through the New Year while we breathe, hit reset, and get ready for a rocking good 2008! I'll still be checking messages and email, but don't expect too much from me until January 2nd.

Friday, December 21, 2007

New Phone Number!

Joie Studio has a new phone number! It's 626-628-9665. Please make note of it. Our old number will stop working January 1, 2008.

Thursday, December 13, 2007


So I've seen the tagging on other blogs, and I guess I should have known that eventually I would be tagged. Parsiri tagged me, and so, as I'm procrastinating on things I need to do today, here we go.

The rules:
Link to the person that tagged you and post the rules on your blog. Share 7 random and/or weird things about yourself. Tag 7 random people at the end of your post and include links to their blogs. Let each person know that they have been tagged by leaving a comment on their blog.

I'm not a huge believer in keeping chains going, so I'm not going to tag more unsuspecting bloggers. But here we go with the 7 weird/random things:

1. I'm very good at languages. I was, at one point, quadrilingual. My first language is Vietnamese, my second English. In high school, I took three years of Japanese. In college, I took another two years of Japanese, studied abroad in Japan, and then studied German in Vienna, Austria. I'm way out of practice with the Japanese and German, but whenever we go to traveling, I tend to pick up the local accent and/or language pretty easily.

2. I love the beach, but I hate sand and I don't go to beaches in California. I am from Hawaii, and the beaches there are so much prettier than the beaches here. And as for sand, well, sand gets in to everything, and it's not so fun when it gets into everything.

3. My old roommate has songs on both Grey's Anatomy soundtracks. I used to live with Mike TV of Get Set Go, whose band has had some commercial success, selling a bunch of songs to TV shows, most notably Grey's Anatomy and Weeds. It was a trip and a half when I heard his song for the first time in the background while watching an episode of Grey's Anatomy. It was almost like he was in the next room over all over again, practicing his music.

4. I saw snow fall for the first time when I was 20. I was living in Vienna, Austria, at the time, and snow started falling. I grew up in Hawaii, and my parents had taken us up to see snow when we were little, but the snow was never falling at the time. I remember I was wearing a black down jacket, and when I looked down, I saw snowflakes. Perfectly formed snowflakes, like the snowflake designs you see. It was the most amazing experience to see these little pieces of beauty against black, art created by nature. To this day, I am still so moved whenever I see snow fall. My husband and I were staying at a cabin in Big Bear once, and one night Joel called me outside. It had started snowing, and in the moonlight and streetlight, it looked like glitter was floating from the sky.

5. I am secretly afraid that technology has passed me by. For many years, I was a web developer, and to this day I make websites, consult on backend architecture, and still have private clients that need me to tutor them in how to use computers. But my husband bought this fancy universal remote, and I have such trouble using it. And sometimes I feel stupid when I can't figure out the Garmin Nuvi he got me for my birthday.

6. I teach afterschool enrichment classes in Math and Debate for grades 7-12 a couple days a week. I was quite a good debater in my day, and was taking university math classes in high school. I do this to help pay for the money pit that is letterpress. Plus, the kids like me.

7. I own two cats named Jezebel and Sambora and a dog named Romeo. When the press is going, Jezebel supervises the printing while Sambora sleeps on the desk and Romeo guards the front of the press room.

Well, I'm hoping that you enjoyed this post! Now onto real work!

Monday, December 10, 2007

December 15th Charity Event to Benefit ALS

I wasn't going to do another craft event this holiday season because it's super time-consuming and I'm not yet done with holiday cards (GEESH). But when Dani, one of the organizers of this event, approached me to do this charity event to benefit ALS, I could not say no. My friend Brandon's mom died of ALS, and it's not a disease you would wish on anyone. We will be at this event in honor of Brandon and in memory of his mom. In addition, Joie Studio will be donating $1 for each item sold that day, at the event AND online in the Etsy shop, so I won't be offended at all if you all wait and shop on Saturday. HOWEVER, I won't be babying the Etsy site that day. If something that you want has sold or you want multiples of a certain item, just email me at shop[at] with what you want on Saturday and if I still have it in stock, I will count that towards the ALS benefit. Following is the press release for the event. Spread the word!


Joie Studio is proud to be a participant in “Gifts from the Heart” holiday event to be held at a private estate in Calabasas, California, on Saturday, December 15, 2007. “Gifts from the Heart,” a holiday shopping event featuring an exclusive list of vendors, is geared towards shoppers who want to find one-of-a-kind gifts for men, women, children, and pets. Joie Studio will be joining Sugar and Spice Clothing, Lynnda Rakos, I See Spot, 1 of My Kind, Meadowmere Lane, Maureen & Kate Totes, Henry Road, and other vendors at this charity craft event.

Cheryl Wallengren, the creative genius behind Sugar and Spice Clothing, is opening up her heart and home for this special event to raise awareness and benefit amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s Disease. ALS is a progressive neurodegenerative disease that affects the nerve cells in the brain and the spinal cord. With this charity craft show, Cheryl honors the memory of her late husband Ernie Wallengren, who lost his battle with ALS in May 2003. “Gifts from the Heart” will feature a silent auction to benefit ALS, and a portion of the proceeds of the event will be donated to support the E.F. Wallengren Fund for ALS research.

In addition to the show’s contribution to ALS research, Joie Studio will donate $1 for each item sold at the show and on Joie Studio’s online shop on December 15th( to the ALS Association. Tina Pham of Joie Studio states, “ALS is a debilitating disease that hits close to home. My good friend lost his mother to ALS, and this little bit of ‘craftivism’ is a simple way for me and my studio to help raise awareness and funds for ALS research.” Joie Studio will bring a huge portion of the studio’s current letterpress collection to the Calabasas show, including items that are not available online. Among items available for purchase will be holiday cards, thank you cards, all-purpose cards, coasters, and stationery gift sets. Joie Studio will also be able to take special and custom orders at the event.

“Gifts from the Heart” will take place from 11:00am to 5:00pm at 23330 Park Hacienda, Calabasas, California. For further event information, please call Dani at 661-406-1464. To learn more about ALS, please see

Saturday, December 8, 2007

Festive and Fun!

I've been racking my brains for a custom holiday card for Joie Studio. I was starting to freak out because I wanted to send a custom design instead of one of my stock designs with a message inside, which is probably what I should have done. But this card is the result and I'm so so thrilled at the way it came out!

I wanted the card to be festive and fun yet have it be just a gorgeously printed card that shows exactly what letterpress is and what Joie Studio can do. So I printed it on super-duper thick, 600 GSM/220lb, 100% cotton, textured Crane's Lettra in Ecru. This is NOT stock you can shove through a printer, and it showcases the fact that letterpress can print on so many different types of art paper. The snowflakes are in metallic gold and metallic silver and the wording is in red. I have a blind deboss on the back of Joie Studio's logo. It was a lot of work, but I'm glad that my husband convinced me to do 3 colors!

And here are the envelopes that go with it! It's metallic silver printed on red envelopes and metallic gold envelopes:

I'm going to send these cards to my suppliers, my custom order clients, and my best customers. Happy Holidays from Joie Studio!
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Wednesday, December 5, 2007

Phones are SO last century!

So, an odd problem just reared it's ugly little head. My business phone provider is going out of business and apparently since it's a special number, I can't just port it to any old service. The provider that I can switch to and keep my business number is WAY WAY too expensive. It's hard for me to justify paying a huge amount for a business phone number because I don't sit by the phone very often to hear it ring, and for my own safety, there isn't a phone installed in the press room, just my laptop with Wi-Fi. I call people back when I can, but right now the best way to get me is while I'm checking email while taking a break from letterpress work, since I'm finding that I'm ending letterpress runs after dark at times when I think it's too late to call people. I'm addicted to the Internet, so it's a safe bet that you'll find me online before you get me on the phone.

So I have decided instead of moving to the recommended phone provider, I am going to be changing my phone service setup completely to one that integrates my voice and fax needs into one phone number. Which means a whole new phone number. And that people won't be faxing Washington State when faxing me in California. And that the new batch of business cards that I just printed is completely worthless. Sigh. At least the business is young and the number isn't too established.

The current number will be in service until the end of 2007. Joie Studio will have a new phone and fax number in the beginning of next week. If you are ever at all confused as to how to contact me, just email me at info[at] I can call you, but please let me know what good times are to call. I'd hate to interrupt dinner!

Tuesday, December 4, 2007

Great Post on Hapa Hale!

Yesterday, Leigh from posted a great write-up of Joie Studio on her blog. It's an awesome article about Joie Studio. Leigh, like me, is from Hawaii but now resides in Los Angeles, and she blogs about modern and fun island style! The write-ups on all the different design blogs have been great, but they've only been about one or two items. This write-up features my whole design studio, which is ever so awesome! Mahalo nui loa, Leigh!

Friday, November 30, 2007

Funky Finds Mention

Last week, Funky Finds mentioned two of Joie Studio's cards on their blog! Check it out!

My Growing Menagerie

To start with, I had printed a bunch of goldfish cards. I wasn't intending on redoing the cards, but I sold out, and due to popular demand, I decided to print more. This time, I printed them on Crane's Lettra, so they are a lot more luscious that they were before. Here they are:

I've also been meaning to print my peacock illustration for a long long time. Here are the peacock cards, which I think came out beautifully. Such a large detailed illustration is a bitch to print, since on a platen, the edges tend to print more clearly than the middle. But here it is:

I love the back detail, too, that some of the peacock feathers make it to the backside:

Both these cards are available in my Etsy shop!

Thursday, November 29, 2007

Season's Greetings!

I've got two Season's Greetings cards for sale right now in my Etsy shop!

Joie Studio's Blooming 2008 Calendar on Decor8!

Gosh! I just looked back through my archives and realized that I never blogged about being in the decor8 Calendar Round Up!

Thank you, Holly, for featuring the calendar on your awesome blog!

One More Blog Mention!

Joie Studio Calendars at Clover in Houston, Texas

Clover (1024 Studewood, Houston, TX 77007, 713.868.8089) has stocked Blooming 2008 calendars in the store for the holiday season. So for those of you who live in Houston, Texas, and are looking for a lovely letterpress calendar this holiday season, go to Clover to see, feel, touch, and grab one of Joie Studio's Blooming 2008 calendars!

Recent Press

I'm finally emerging from the craft fair haze. I'm still trying to figure out whether I did well or not at the fairs. I'll post pictures later. More exciting is all the online buzz Joie Studio is getting recently.

Here are some screenshots:

Yay! Thank you to both these blogs for featuring Joie Studio!

Thursday, November 22, 2007

Handmade for the Holidays Tomorrow!

Joie Studio has Booth #2, conveniently close to one of the gift wrap tables! See you there!

Tuesday, November 20, 2007

Coordinating Nice/Naughty Snowman Item!

I don't usually post other people's items on my blog, but this is such a perfect complement to the Nice/Naughty cards, I couldn't resist! These little gift tags double as pins, so you can wear these adorable little snowmen around too! They are available from Michelle and Jeremy's Shop Toast, the lovely people who designed the Nice/Naughty cards.

Saturday, November 17, 2007

Nice/Naughty Card: An Awesome Collaboration with Shop Toast!

So Michelle and I went to high school together. And life happened the way it happens. I moved to Southern California for college, Michelle stayed in Honolulu, and we lost touch. I left the world of new technologies and started Mystic Bottle and, subsequently, Joie Studio, while Michelle, a trained architect, took her design skills in a totally new direction and opened Shop Toast. We recently met up and decided to do a holiday collaboration. And here it is, the Nice/Naughty Holiday card designed by Shop Toast and letterpress printed by Joie Studio. There are only 200 cards available this holiday season, 100 through Joie Studio and 100 through Shop Toast. We'll both have the card in our respective shops and at craft fairs (in Los Angeles through Joie Studio, in Honolulu through Shop Toast). These cards are already available in my Etsy shop, so get them while supplies last!

We're already talking about our next collaborative project, so hopefully these cards are well-received and we'll be motivated to bring you more yummy goodness like this!

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Sunday, November 11, 2007


I am so exhausted from my last craft fair. The attendance was low, but I got to meet a good number of Etsy sellers who were all very friendly. Today I am going to try to finish up sourcing for Handmade for the Holidays in two weeks, tomorrow I'm giving myself a day off from letterpress, and Tuesday I'm going to start the presses up again. My full line (everything!) will be at Handmade for the Holidays

I'll post more pictures tonight.

Tuesday, November 6, 2007

So much to do...

With my first upcoming show this Saturday, I still have so much to do, and it does NOT help that the electricity will be shut off on Wednesday, which is one of my last days to print. Luckily I have a tabletop, hand-operated press, but that means the next couple days are big printing days in the studio!

My longtime friend is helping me with an e-commerce solution, which will give Joie Studio an online shop on its own site. As much as I like Etsy, I'm pricing my items a little higher to account for all the Etsy fees, and I would much rather charge my clients and customers less! This probably will not be ready until early next year, but it's an exciting development.

And probably one of the most exciting things in the works is a holiday collaboration with Shop Toast! To tell you just a little about it, it's a 3 color letterpress holiday card with a "Naughty/Nice" theme. I can't wait to finish and share!

Oh, and the letterpress calendars are going fast! Get yours in my Etsy shop or email me at shop[at] before they're sold out!

Change of Pace

In a change of pace, I did something not calendar or holiday related. Here are some mini cards, made from some Japanese patterns I saw recently. They are so so pretty!

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Friday, November 2, 2007

Calendars Available on Etsy

So due to all the interest in the Joie Studio Blooming 2008 Letterpress Calendar, I've decided to list it in my Etsy shop. Please note that I won't be shipping them until after November 11th, but if you do buy one, you'll definitely have one shipped to you.

Joie Studio on

Joie Studio is now on! Trunkt is really cool, I like it a lot. Everything on there is phenomenal. It's a free but juried portfolio site featuring independent artists. If there are any artists out there that want to apply, please list "Joie Studio" as the company that referred you so I can get credit!

Anyone can make a "Wishlist" of items on Trunkt. Right now (through November 15), if you make a wishlist, you are entered to win $500 worth of Trunkt featured products. Go ahead and make yourself a Wishlist, and don't forget that Joie Studio's got a bunch of great products (hint hint, wink wink).

What's really cool is that the Warm Wishes card was put into a showcase, and the showcase is being featured on Trunkt's homepage! Go Trunkt!

Pine Needles Holiday Card

I finished packing up these beautiful holiday letterpress cards. The cards are A2 (4.25" x 5.5") folded 100% luxurious, ultra-thick cotton cardstock with coordinating green envelopes. I used lime green with a metallic gold for a fantastically elegant effect.

Here are more pics -- can you feel the softness of the paper just by looking at it?

Cards are sold in sets of 5 for $12 (discounts on multiple sets), and they are in my Etsy shop!
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Wednesday, October 31, 2007

Blooming 2008 Letterpress Calendar Sneak Peek!

I'm still busy taking pictures of all the different months, but I wanted to share with you some of the different months. The months are all printed in a beautiful metallic bronze color and each month features a different vintage floral illustration.

The calendar is packaged in a plastic calendar case that doubles as a desk stand:

And here are some months! I love the impression and all the beautiful colors!

Joie Studio's Blooming 2008 Calendar will be available November 11th in our Etsy store. You can email me to reserve one. The calendars are $15 each, plus shipping and applicable taxes.
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Tuesday, October 30, 2007

Today on the Sampler Homepage!

The Sampler does little features on all of their contributors, and today they did one on Joie Studio. Yay! They featured the "Warm Wishes" holiday card, as well as one of our coasters.


Friday, October 26, 2007

So Done! A Progress Report...

So this past Tuesday and Wednesday, I worked exclusively on the 2008 letterpress calendar. The printing is so so done on January - December! Yay! So now it's just a matter of packaging them up and taking pictures for the world to see. I'm debating when to make them available on Etsy. I have two craft fairs coming up, and I've been toying around with how many I should keep for the craft fairs and how many I should make available online. Decisions decisions...

What else is done in the studio and just needs to be packaged? More holiday cards!

Pictures soon!

Wednesday, October 24, 2007

OOOH! Joie Studio in Adorn Blog!

So guess what I saw on Adorn's blog? A little note about the November Sampler, with a little blurb about the "Warm Wishes" card!

Sampler Excitement!

So I checked on the Sampler today, and Joie Studio (and our card, picture from the Sampler website above) is listed! It's so exciting! We're on the November Contributor List and our "Warm Wishes" letterpress holiday card is in the November gallery.

In celebration, I've listed the "Warm Wishes" card in my Etsy shop. I'm selling them in sets of 5 for $12. There's only a couple sets left of this run! Give me an excuse to do another run of these beautiful cards!

Sunday, October 21, 2007

I feel like a slowpoke...

I was just updating my progress chart, and I'm getting a little nervous at my progress. Most of my cards have already been started, but it doesn't make me any less nervous that I won't be meeting my deadlines.

I'm also fretting over our personal holiday cards and Joie Studio's holiday cards. You know the saying "the shoemaker's children have no shoes"? That's kind of how I feel like with my own holiday card right now. I don't want to just send out one of the designs I'm selling (though it may come to that)...I want to be something special and fun!

The good news is that my 2008 letterpress calendar is ALMOST done. I've told everyone I know that for 2009, I will definitely finalize design and get the plates in March to give myself more time to print. I've been ambitious, and I'm making 150 letterpress calendars. They are, so far, very very pretty, and I'm excited to see the final product! Keep watch on the blog! I hope to be done in a couple days, knock on wood.

200 Warm Wishes to the Sampler!

I just sent out 200 samples of my "Warm Wishes" holiday card to the Sampler this past week. It'll be included in the November Sampler, and I'm hoping that it generates interest in my holiday line of cards!

I was going to wait until the Sampler debuted them, but I can't wait to share! Here are some shots of the card, which will be available on Etsy in early November (you can always preorder them by emailing me):

I just love how the pictures show off the impression. A thoroughly modern holiday card, with lots of warm holiday wishes!
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